[ Open Program ]

This richly diverse program includes an open lab, introducing various approaches to a wide array of expressive forms, and an exhibition, held in the museum’s public space.

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Open ProgramOpen Call for Design Ideas of “Hiroshima Brand” 2019

The museum’s 2019 Hiroshima Brand competition is an open program in which the public is invited to submit Hiroshima-related design proposals – the best works will be shown in an exhibition. The competition focuses on ideas for new Hiroshima brands that deal with local specialties, natural features, and culture from the perspective of design. Along with an outstanding idea, proposals should include a plan to effectively convey the allure of the design in a display. Winning works, selected by a panel of judges, will be shown in an exhibition in February 2020. For details, please visit the official competition website (only in Japanese).

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